Advertising Sales
Advertising Media Planning
The bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising.
Merchant: Overstock Books
Truth, Lies, and Advertising
The first practical look at a tool that is reshaping the ad industry. Account planning is one of the hottest topics in advertising today. Jay Chiat, whose advertising agency created campaigns for the Energizer Bunny and Fruitopia, called it the best...
Merchant: Overstock Books
22 Irrefutable Laws of Advertising
This is an authoritative and unique guide to the universal principles that underlie great advertising―the kind that`s proven to be dramatically more successful around the world.
Merchant: Overstock Books
Advertising And Integrated Brand Promotion with Infotrac
ADVERTISING AND INTEGRATED BRAND PROMOTION, FOURTH EDITION is highly visual and provides an integrated learning experience for the student.
Merchant: Overstock Books
COMPLETE GUIDE TO WRITING WEB-BASED ADVERTISING COPY TO GET THE SALE (Paperback)
Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Merchant: Overstock Books
You, Inc.
As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you.
Merchant: eBooks







